The Callicoon Pantry

There’s nothing quite like restocking your kitchen shelves at your local pantry and refillery. And if your spot is The Callicoon Pantry, you’ve truly hit the jackpot! We were thrilled to help Dania refresh her funky and vibrant shop with branding that truly reflects her personality and vision.

What started as a branding project quickly evolved into a full website revamp, and eventually packaging and labels for her beloved bulk jars.

The Callicoon Pantry isn’t just a grocery store—it’s a community hub where even the most mundane tasks, like grocery shopping, become fun and enjoyable. We’re proud to have created branding that feels inclusive and inviting for everyone who walks through the doors.

Our goal was to make the branding as bright, bold, and playful as the snack packaging lining the shelves—bringing a nostalgic nod to classic grocery displays in a fresh, modern way. We even created a custom font inspired by Dania’s own handwriting, a tribute to her years of hand-labeling bulk jars. The result? A brand that feels fun, fresh, and full of personality—just like The Callicoon Pantry and the joy of food shopping!