The Herbal Scoop

Nestled in Narrowsburg, NY, The Herbal Scoop is a vibrant tea brand offering herbal teas, bulk herbs, tinctures, and elixirs. Partnering with owner Kendra, I helped bring her vision to life, crafting a big, bright, and fun personality for the brand. The project began with creating branding, packaging, website design, and custom merch, laying the foundation for a cohesive identity. From there, the collaboration evolved into designing the store build-out, signage, and unique packaging for in-store products, ensuring every customer touchpoint was thoughtfully crafted.

My role extended to developing marketing templates, a wholesale catalog, and various custom assets that supported the brand’s growth and retail presence. Leading the art direction, I ensured every element—from the playful color palette to the bold typography—captured the essence of The Herbal Scoop. The result was a cheerful and approachable brand that reflects the community spirit of Narrowsburg while celebrating the natural, healing qualities of herbal remedies. This project was an incredible opportunity to work creatively and collaboratively, building a brand that resonates with its customers.