Hometown Flower Co.

Jaclyn, the owner of Hometown Flower Co., came to us ready to refresh her branding as her floral studio expanded and prepared to open its first retail location. It was an exciting moment and the ideal opportunity to evolve the brand! We took inspiration from Hometown's signature minimal yet edgy aesthetic, refining it to feel more inviting and beautifully untamed while staying true to their roots.

Beyond the branding, we developed a complete line of merchandise that reflects Hometown’s unique style, along with essential brand assets like packaging, notecards, and product labels. From concept to execution, it was a comprehensive project that allowed us to bring new depth to Hometown’s identity. Working with Jaclyn and her team to bring this vision to life was an absolute joy!